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Worldwideflights.com (non-existent) flight sale: £499 from London to Sydney

UK to Australia cheap flights: advertised sale prices

One of the perils of trying to book a cheap flight from the UK to Australia is that travel agencies occasionally advertise fare prices which clearly don’t exist.

Worldwideflights.com £499 London to Sydney deal

Earlier today, I stumbled upon Worldwideflights.com and noticed that flights from London to Sydney for £499 were on offer. For the full story, visit my personal blog, Grumpytraveller.com. But to cut a long story short, the £499 price that is being advertised isn’t available. The cheapest that Worldwideflights.com can actually offer is £559.

Dishonesty

That’s still an excellent price. But it’s not the best available. And the danger is that customers can be lured in by the extremely low price advertised, and then book a slightly more expensive flight with the company employing misleading/ downright dishonest publicity tactics because it’s not too much more.

Availability dates for cheapest advertised fare

This, sadly, happens rather a lot in the travel industry. Worldwideflights.com is not unique in this respect. My advice is to always ask for dates when the cheapest advertised fare is available. If the travel agent cannot tell you those dates or give an indication of which period the cheapest flights may be available between, take a step back and consider the options.

Shop around

That agency may still have the best deal available. But if the lowest advertised price isn’t available, don’t automatically take the next best offer from the same company – check with others too. On principle, I’d like to say you should never book with a company that employs such blatant false advertising, although there’s a practical argument for going with them if their deal is still the best.

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